Love Brand | Abujad Sara Among the Favorite Influencers in 2025

Thursday 12 February 2026 - 12:03

The Love Brand Ceremony, held during the previous edition of Les Impériales, has established itself as a key event for measuring Moroccans’ attachment to brands and public figures. Unveiled on January 29, the results of the Love Brand 2025 study highlighted the names that hold a special place in consumers’ hearts. Among them, influencer Abujad Sara stood out as one of the most notable personalities of this edition.

Love Brand 2025: A Study With Revealing Figures

Conducted by the research firm Imperium, the Love Brand 2025 study relies on a rigorous methodology designed to capture the genuine preferences of Moroccan consumers.

Key indicators from the previous edition illustrate the scale of the initiative:

More than 3,200 respondents surveyed,
A panel distributed across the Kingdom’s major cities: Casablanca, Rabat, Salé, Tangier, Fez, and Marrakech,
Over 1,700 brands referenced,
More than 700 celebrities and influencers mentioned.

The survey was carried out in two stages: an initial spontaneous citation phase followed by a second, sector-assisted questioning round. This approach provides a reliable and nuanced view of Moroccan consumer preferences.

Abujad Sara, A Standout Figure of the 2025 Edition

Beyond commercial brands, Love Brand 2025 also highlighted personalities who actively shape trends and conversations.

In the Influencers category, Abujad Sara ranked among the most frequently cited profiles by respondents. Her presence in the ranking reflects the scale of her digital visibility and confirms the strength of her audience. In 2025, she gathered more than 5 million followers on Instagram and over 1 million subscribers on YouTube, figures that demonstrate her extensive reach and her ability to mobilize a large multi-platform community.

In this category, the determining indicator is less about emotional appeal and more about the power of following and the real capacity to unite an active audience. The evaluation therefore emphasizes measurable impact rather than perception alone.

This distinction highlights a structural shift: modern influence is built at the intersection of reach, engagement, and credibility.

Key Insights From Love Brand 2025

The previous edition revealed a clear trend: Moroccan consumers increasingly favor brands and personalities who resemble them and who are capable of building a relationship based on trust.

Thanks to its methodology grounded in spontaneous responses, Love Brand 2025 confirmed its role as a strategic barometer for understanding evolving preferences in Morocco.

Abujad Sara’s presence among the most appreciated figures perfectly illustrates this dynamic and demonstrates the growing importance of content creators within the national media landscape.

Love Brand 2026: A Highly Anticipated Event

Attention is now turning to the next edition, scheduled for Tuesday, March 31, 2026. The event will provide a new opportunity to assess how Moroccans perceive brands and public figures, and to identify those that succeed in strengthening their emotional capital.

For Abujad Sara, as for all distinguished personalities, the challenge will be to confirm the momentum observed in 2025. More broadly, Love Brand 2026 will help measure shifts in the influence landscape and spotlight emerging figures poised to stand out.

To follow updates about the upcoming edition, visit the Les Impériales website.